Stories from the Art Market – podcast by BIANCHIZARDIN. Photo: YAY.STUDIO.

Art-Based Corporate Projects

I develop art-based projects with companies, luxury brands, and design houses. Commissions, capsule collaborations, and long-term programmes integrated into the brand’s communication and physical environments.

Who it’s for

Companies, luxury brands, fashion and design houses, hospitality groups, and cultural foundations seeking to integrate contemporary art into their identity, products, retail spaces, and editorial output.

The starting point is the brand’s identity and intent — not a moodboard of available artists.

What’s included

• Strategy — how art aligns with brand identity, positioning, and ESG or cultural commitments
• Artist selection and commissioning
• Capsule collaborations and product partnerships
• Installations for retail flagships, headquarters, and events
• Long-term cultural programmes — residencies, prizes, publications
• Coordination with marketing, design, and architecture teams

The approach

1. Brief

Reading of the brand’s identity, audience, recent communication, and existing cultural commitments. Definition of what the project is meant to achieve, beyond visibility.

2. Concept

A focused proposal: artist or shortlist, format, scope, timeline, budget, distribution. Discussed with marketing, design, and where relevant, architecture.

3. Production

Contract negotiation, fabrication oversight, installation or product launch, communication materials, and post-completion documentation.

Background

ESG is an established area of the practice. Past work includes confidential ESG research with a leading Italian advisory firm and advisory mandates for multi-family offices on the integration of cultural programmes within ESG and CSR commitments.

Related case studies

Case studies will be added as projects are documented. See the Projects section.